Case Study
UrgentMED – Regional Medtail Expansion
Southern California
- Property Type: Healthcare
- Size: Varies
- Date Closed: 2021 to present
Challenges
- Developing and strategizing UrgentMED expansion efforts as the client’s national master broker
- Multi-year requirement for territory expansion with high visibility, Class A locations in high barrier-to-entry markets
- Understanding the competitive landscape including operator competition, payer mix, and patient base
Solutions
- Develop site selection process to guide decision-making process by evaluating key indicators not limited to demographics, income levels, traffic counts, payer mix, GPS mobile analytics and cross visitation patterns
- Understand the client’s patient base to develop void analysis and target markets for expansion
- In depth site evaluation and presentation of comprehensive property site book to provide analysis. Developed matrix to gauge data variances to quickly evaluate projected location performance
- Leverage landlord and broker relationships to bring on-market and off-market opportunities to client
- Focus on a combination of 2nd generation and De novo flagship opportunities to allow clients to improve speed to market while guaranteeing long-term success
Results
- Fulfilled client’s requirement with ten (10) new locations over a twelve-month period
- We identified off-market opportunities including the acquisition of existing urgent care operations in lucrative Los Angeles submarket
- We phased out acquisition and lease strategy for a multi-year expansion plan
- Guide client decisions with data and research for merger & acquisition opportunities